“KruShan Foundation is doing vital work to address detrimental environmental changes, specifically as affecting African penguins. I cannot do that work myself; however, I can donate funds to do so. In addition, the Foundation is working in a transparent manner (Guidestar-Candid), along with using a high percentage of donations for programs. Its goals align well with my desire to do something to help those in the world now and for generations to come.”
Sherry Moore, Austin, Texas, recurring donor
- You’re helping African penguin experts help African penguins. As the only US 501(c)(3) non-profit dedicated solely to African penguins, we are laser-focused on one thing—protecting critically endangered African Penguins from extinction.
- Your donation has maximum impact. Thanks to our close relationships with our local partner organizations in South Africa, we know what the critically endangered African penguins need and when they need it in real-time. Thus, we can quickly direct funds, including during emergencies, where funds will have the most significant impact.
- At least 97% of your donation goes directly to protect critically endangered African penguins. With no salaries, office rent, costs of plushies or other donor gifts that subtract from your donation, and minimal fundraising costs, we can ensure that 97% of your donation goes directly to programs and initiatives to save the critically endangered African penguins. We even reimburse our foundation for travel costs.
- You can trust our financial information and performance metrics. We hold the highest transparency rating (Platinum) from Candid GuideStar.
- Although we are based in the United States, we don’t work in a building having never seen the animals we are protecting. We’re often boots on the ground with regular visits to South Africa, where our co-founder, Kruger du Plessis, grew up. Our visits to African penguin colonies and our work with our partners and African penguin rangers in the field keep us current on the plight of critically endangered African penguins and the most effective ways to protect them.
- We’ve been active conservation advocates since 2013. To expand our knowledge of climate change, we became Climate Reality Leaders trained by Al Gore.
Note: We are an IRS-qualified US 501(c)(3) nonprofit organization. Since the IRS removed, quite wrongly, the $600 charitable donation deduction for US taxpayers who use the standard deduction, if you itemize deductions, your donation is tax-deductible to the extent allowed by law. Donor-advised funds (DAF) are another simple, tax-effective way to donate to charity.
Do you have questions or want more information? Please get in touch with us. We love talking about African penguins.
“It’s surely our responsibility to do everything within our power to create a planet that provides a home not just for us, but for all life on Earth.”
Sir David Attenborough