Who doesn’t love penguins? The African penguin is a joy to behold. It is charismatic, iconic, and graceful in the water while comically clumsy on land; it used to be called a Jackass penguin because it brays like a donkey, and it is a big part of the culture. Now listed as critically endangered, the African penguin is just one step away from extinction in the wild by 2035, which is why we say #NotBy2035.
What happened?
Human harm began in the 1800s when greedy humans stole the African penguin’s guano (we call it bird poop, they called it “white gold”) for fertilizer, leaving African penguins without the material they needed to build their burrows and, therefore, much more vulnerable to predators. African penguin eggs were a delicacy at the time. Rumors have it that they were served in the Titanic, and we know what happened there. Next came climate change, commercial fishing, plastics, human encroachment, and oil spills, leading to a 97% decline in the African penguin population. In addition to the cuteness factor, African penguins create thousands of jobs and bring R613 million to R4.5 billion ($35 million to $259 million) to South Africa from tourists visiting the African penguins.
How we protect critically endangered African penguins from extinction
Since co-founder Kruger du Plessis was raised in South Africa, we have a strong tie to the country. We work with our partners in South Africa to bolster critically endangered African penguin populations in the wild. Our partners’ generous spirits touch us, and we share their excitement about working with the critically endangered (and adorable) African penguins. There’s something magical about working together to save a species from extinction.
We raise awareness in the Global North for our partners and feathered friends in the Global South through educational programs, outreach efforts via presentations and interviews, both in person and online, and raising funds for:
- bolstering the chick population, rearing abandoned or lost chicks, and incubating eggs—a vital part of the African Penguin Biodiversity Management Plan;
- paying the salary of African penguin rangers;
- rehabilitating injured, ill, or oiled birds;
- responding to emergencies or time-sensitive needs;
- advocating for increased Marine Protection Areas to protect the ecosystem African penguins need to thrive, and
- equipping African penguin populations with artificial nests.
“KruShan Foundation is doing vital work to address detrimental environmental changes, specifically as affecting African penguins. I cannot do that work myself; however, I can donate funds to do so. In addition, the Foundation is working in a transparent manner (Guidestar-Candid), along with using a high percentage of donations for programs. Its goals align well with my desire to do something to help those in the world now and for generations to come.”
Sherry Moore, Austin, Texas, recurring donor
Our Impact
When does 1 equal 45? When we help rear an African penguin chick or rehabilitate an injured African penguin, that act has a long-term ripple effect that increases the population of African penguin colonies. Every African penguin counts.
350
+
African penguins fed
20
Artificial penguin nests provided
25
African penguins rehabilitated
50
%
Increase in funds from 2022 to 2023
280
%
Net revenue increase from 2022 to 2023
97
%
Of donations go to programs
“Dear Shannon and Kruger, on behalf of our CEO, Wilfred, the African Penguins at APSS, and our Dyer Island Colony, we can’t thank you enough for your incredible, lifesaving, donation. Thank you thank you, you literally saved us from having to turn away penguins.”
Christine Wessels, Public Relations / Personal Assistant: Wilfred Chivell–Founder African Penguin and Seabird Sanctuary.
Do you have questions or want us to speak to your group or organization? Please get in touch. We love talking about African penguins.
Partners
